Choosing The Right Keywords To Increase Your Website’s SERP Rankings

When it comes to driving organic traffic to your website, increasing your site's ranking for various targeted keywords on search engine results pages with major internet operators, like Google and Yahoo, is arguably the most effective method. It is possible to drive organic traffic to your website by using social media platforms, but the amount of time you need to invest to make that possible can end up providing a negative return on investment unless you opt for paid promotional campaigns. In order to increase your website's ranking on SERP, however, you need to choose your targeted keywords carefully. If you try to rank for generic keywords like "insurance", "food", "loans" and "hosting", you could find yourself dedicating thousands of pounds worth of resources to a venture destined to fail.

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Why Keyword Research Should Not Be Ignored

Semantic Search Is in Full Effect Semantic search is another increasingly creepy functionality within Google that’s starting to have a major impact on user searches. Just like Google derives meaning from the words on your page, rather than focusing on the words themselves, Google derives meaning from user searches through "semantic search." Released as part of the Hummingbird update back in 2013, semantic search has been an indispensable feature for any user trying to find an answer to a specific question. Continue reading

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