Digital Marketing Mistakes To Avoid

Sara
Digital marketing and advertising is the way of online marketing in which we use a variety of electrical appliances such as smartphones, computers and tablets. This also entails the use of software programs, apps and technical platforms such as e-mail, websites, social networking, and so forth. The realm of digital marketing and advertising is a vast one through which we are able to easily get lost.   As a consequence of all the advances and changes in modern technology, it could be hard to keep pace on all the latest advancements and techniques encompassed by digital marketing. Digital advertising and marketing tactics incorporate visual advertising, mobile marketing, and online marketing strategies of various types so that it can all get very confusing and overpowering.

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Advertising Using Video Streaming

Sara
If there is one thing advertisers are desperately trying to get around, it is banner blindness. At one point a nice banner would have been more than enough to engage a potential customer, but now they hardly ever look at something that is remotely related to advertising. The new way of getting a user's attention is through the medium of streaming video and according to statistics, this is the future of advertising. The best example of using video streaming for advertising purposes has to be YouTube. Once you upload a video you have an opportunity to monetize that video by showing ads.

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Top Reasons To Use SMS For Mobile Marketing

Sara
Text messages have been one of the most popular forms of communication for the past couple of decades. This is especially true among young adults and teenagers who text their friends on a daily basis. Text messages can become a powerful marketing tool if you use this communication medium to share relevant information and stay close to your audience. Here is why you should consider using SMS to reach out to your audience.   Smartphones are becoming the preferred device to browse the Internet among young users. According to the Pew Research Centre, 64% of American adults own a Smartphone and 10% of American adults have no other devices that allow them to get online.

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Some Of The Benefits Of SMS Marketing

Sara
There are many benefits to SMS marketing, one of which gives customers the opportunity to be given information regarding specific products or services. Making use of this type of marketing gives businesses a chance to obtain customer loyalty in a relatively short space of time. However, this only really works if the text messages are sent at the right time. Timing is one of those things that if you get it right, it works really well but get it wrong, it is a disaster. So, consider carefully the timing of your campaign and how it can best benefit both you and the customer.

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