Google Algorithms And Their Effect On SEO

Sara
Each year Google changes its search algorithms approximately 500 times. However, not all of these changes are very large and most of them will not have a huge impact on SEO. This does not mean that you should not be aware of these changes and how they could affect your SEO strategy. The Last Major Google Algorithm Change The last major change to Google's algorithms came in October 2016 when the second phase on Penguin 4.0 was rolled out. Penguin is now a part of the core algorithm that is used by Google to rank sites on the search engines. There were 2 phases to the roll out with phase one offering a gentle introduction to the new Penguin algorithm.

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